Since summer 2018 I’ve been working with the Bochum-based theater collective Why Not? on various projects:
From screen-printed posters, flyers and animations to the design and coding of the website and other digital media.
The entire visual appearance is created and managed by me.
We have a very open working relationship, which gives me a lot of freedom and space for experiments.
I’m not under pressure to find every design that I create good in the first step. Errors and revisions are part of our common process. The collective is involved in the entire design process.
The fact that I am more honest to myself and freer gives me the courage to generally question processes in graphic design.
This in turn leads to exciting and often unexpected results. Such a work approach is of course risky and can also go completely wrong. Sometimes we graphic designers have to take risks. Otherwise we fall into ready-made patterns and thus stagnate creatively.
In a classic work environment, this radical approach is rather difficult and probably not desirable.
The font: The name of the collective is, in my opinion, light-headed, a bit cheeky and quite unbiased. It was clear to me that I had to create a custom font, since none of the usual standard fonts could reflect these characteristics.
While working on the design, I was in Turkey and Istanbul for a weeks. In the free hours I sometimes visited the numerous mosques, which were painted with lively ornaments and gigantic calligraphic art.
I think it's pretty clear where the inspiration comes from. ;-)